公司愿景：

成為中國乃至世界第一流工業裝備制進商，實現實業強國的理想。

Our prospect: To be the first-class industrial equipment manufacturer, and realize the dream "strengthen our country by industry".

企業使命：

在我們服務的行業內，提供顧客滿意的高標準的產品和服務，推動行業的發展和進步。

Our mission: In the field of our service, we provide products and service of high standard that can meet customer's requirements, and promote the development and progress of the industry.

企業精神：

勤奮  精益     協調     高效

Our Spirit： Diligence  Lean Production  Coordination  High Efficiency

激勵口號：

同“新協力”共赴前程；開“百年老店”讓基業常青。

Encouraging slogan: Go forward with XINXIELI; to be a century-old brand and lead an evergreen business.

經營理念：

堅持專業精神，樹立品牌形象，擔當社會責任，走國際化道路。

Managing philosophy: Adhere to the professional spirit, Establish a brand image. Assume the social responsibility and Head for internationalization.

質量方針：

采辦務實，修制務精，提供符合用戶需要的高標準的產品和服務。

Quality policy: Purchase seriously, Manufacturing of excellent workmanship, Offer high-standard products and service.

人才觀：

人才是第一生產力！向人才要效益！向建立優秀團隊要效益！

View of talent： Talent is the first productivity! Talents benefit! Excellent teams benefit !